The Athletic Attic chain at one time included Athletic Lady, Second Wind (a surf clothing concept) and Team Pride (college and Pro merchandise)
Athletic Attic was eventually sold to Just for Feet in the late 1990's.
Marty's involvement with the sporting goods business did not end with Athletic Attic. Eventually, he would serve a term on the board of the National Sporting Goods Association.
During his time in the industry Marty was a shoe designer for Brooks Shoe Company, Le Coq Sportif and Turntec.
Marty also served as a marketing and spokesperson for Pepperidge Farms,Walker Mufflers and Go sports drink.
The Business Years.
The concept of an athletic footwear store, that started in an attic in Gainesville Florida, grew to 250 stores by 1980. By the 80's the concept had been adopted by Footlocker, Footaction, Athletes Foot and numerous other sporting good chains.
In the fall of 1972, after moving to Gainesville, Florida Marty joined with University of Florida track coach Jimmy Carnes and opened a store that sold only athletic shoes. This idea was greeted with skepticism from those in the sporting goods industry who were hesitant to open accounts with a sporting goods store that did not sell baseball bats, fishing rods, etc.
